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Excerpt from A Nonreactive Measure of Inferential BeliefsThe primary focus of this article is on the measurement of consumer inferences. An inference is defined as a conclusion that is derived from a set of premises on the basis of a rule, principle or template that associates the premises to the conclusion in a subjectively logical fashion (hastie, Hence, inference

Title : A Nonreactive Measure of Inferential Beliefs (Classic Reprint)
Author : Frank R. Kardes
Language : en
Rating :
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Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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