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Preface My 30 years of professional and academic experience in the field of advertising and marketing made me believe that, in computer idiom, marketing is the hardware, and advertising is the software. Both should be combined to produce the most persuasive message for the right target group, at the most efficient and effective means of communications. Advertising

Title : Advertising and Marketing Communications in the Middle East
Author : Kamal Darouni
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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